10 tips for making the most of trends in the small business community


Monitoring trends is an important part of running a small business. Each year brings changes in your industry and the tools and platforms you use. Thus, your ability to adapt can have a major impact on your success. Find out about current trends and ideas from members of the online small business community here.

Learn some hooks from viral TikToks

TikTok is definitely one of the hottest social platforms of 2021, so it can bring tons of value to marketers. Even if you aren’t actually using TikTok to reach your audience, there may be lessons to be learned from content that goes viral. To verify this post from SEMRush for more on the subject.

Get the most out of video storytelling

Video is one of the most important online marketing strategies of 2021. If you aren’t already using it to market your business, now is the time to start. Read this post from Jodi Harris’s Content Marketing Institute for advice.

Stay up to date with LinkedIn trends

LinkedIn has long been one of the most powerful networks for businesses and professionals. But the exact benefits and uses of the platform may change from year to year. In this article on Startup Bonsai, Christopher Benitez go over some facts and statistics related to LinkedIn trends. And BizSugar members commented on the post here.

Measure the ROI of influencer marketing

Influencer marketing is a huge trend in the business world in 2021. But like any strategy, you need to measure its impact if you want it to be successful. Nina Petrov actions how you can do that in this article from Pixel Productions.

Learn from the best female affiliate marketers

If you want to earn an income through affiliate marketing, it helps to learn from the best. Fortunately, there are a lot of people who are building entire businesses around this concept. And others use it as a solid source of income. Bill Acholla lists the best female affiliate marketers in this blog post.

Prepare your podcast for a multilingual audience

Today’s consumers are increasingly multilingual. This can affect the communication strategies of many companies. But it is especially essential for podcasts. Find out about this trend and how to adjust your podcasting strategy in this GMR transcription post by Beth Worthy. Then see what members of the BizSugar community are saying here.

Increase Sales Using Psychology in Web Design

The design and layout of your website can have a major impact on conversions and sales. It has always been true. But more and more people are aware of the impact of psychology on web design. Learn more in this Crowdspring post by Katie Lundin.

Improve 3D digital experiences

Three-dimensional experiences are increasingly popular with online consumers. This technology is still evolving. Companies are therefore finding new ways to improve it on a daily basis. Discover the concept and get advice for implementing it in this MarTech article by Chris Wood.

Learn more about the Google business profile.

Google My Business has long been a powerful platform for businesses looking to be found online. But the site was recently renamed to Google Business Profile. This change can have a major impact on local businesses. So find out about the updates in this Bright Local post by Alix Coe.

Get paid to buy for others

The concert economy is a major trend for businesses today. Even if you just want to earn some extra cash, there are plenty of opportunities. You can use this income to support your business or just to supplement your income. Find opportunities where you get paid to buy for others in this post on The Work at Home Woman blog by Holly Reisem Hanna.

If you would like to suggest your favorite small business content to consider for a future community roundup, please send your news tips to: [email protected].

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