Disney + Hotstar forays into Telugu entertainment



Disney + Hotstar is ready to foray into the world of Telugu entertainment with the largest and much anticipated list of captivating titles to serve the taste of entertainment lovers. Making a grand entrance, the platform unveiled its entertainment offering for Telugu audiences through a dynamic launch campaign featuring illustrious Tollywood star Ram Charan in a super cool avatar. With Mana Vinoda Vishwam’s message, actor Ram Charan presents a whole new world of entertainment specially designed for all Tollywood lovers by Disney + Hotstar.

With the release of all-new blockbuster shows and films featuring the best stars of the Telugu film industry, Disney + Hotstar reiterates its commitment to delivering an unparalleled entertainment experience with high-quality Telugu content that promises to satisfy the needs of the world. voracious appetite of entertainment enthusiasts. In addition to local Telugu content and hit releases, Disney + Hotstar also features the best of Indian and international titles as well as the best of cricket action, including the 2021 IPL and the 2021 ICC Men’s T20 World Cup. in Telugu.

Sunil Rayan, President and CEO of Disney + Hotstar, said: “We have always been at the forefront of revolutionizing the way content is created and consumed in India – and we are happy to take a step forward. telugu entertainment world. We are delighted to partner with some of the most prolific creative minds to deliver an unprecedented Telugu entertainment experience to our viewers. Along with unmatched blockbusters like Maestro and Annabelle Sethupathi, we’re excited to deliver series that define the genre with ground-breaking narratives. “

“In recent years, content in regional languages ​​has experienced a paradigm shift and Disney + Hotstar has been at the forefront of giving audiences the opportunity to experience content in multiple languages. The launch of a wide range of Tamil titles on our platform last year was very well received. We are delighted to further expand our offering and enter the Telugu market; making our multilingual entertainment library even stronger with groundbreaking stories and genre-defining formats, ”said Gaurav Banerjee, Head of Content, Star & Disney India.

New programming on Disney + Hotstar features diverse and unique stories specially crafted for lovers of Telugu entertainment, highlighting locally relevant narratives and featuring some of Tollywood’s biggest stars in blockbuster movies. These include the highly anticipated black comedy Maestro with actors Nithiin, Tamannaah and Nabha Natesh and the multilingual release Annabelle Sethupathi with actors Vijay Sethupathi and Taapsee Pannu.

It is also the first time that Disney + Hotstar has launched its first Hotstar Specials in Telugu Unheard – a story based on the ordinary man’s perspective on the Hyderabad merger during India’s independence period. . The first conversational series of its kind is produced by Radhika Lavu of Ellanar Films and directed by Aditya KV. Additionally, Telugu audiences will also witness the release of Telugu Specials such as Gharshana, 9 Hours and Jhansi in the coming months. For all the reality TV fans, Disney + Hotstar presented the highly anticipated fifth season of Bigg Boss Telugu with veteran host and actor Nagarjuna.

Speaking about the campaign, the face of Disney + Hotstar Telugu launch actor Ram Charan said, “Disney + Hotstar has been pioneering content in India; bringing Class A global, Indian and regional films and compelling digital series, in multiple languages, to our doorstep. With the platform’s entry into the Telugu entertainment market, I can foresee the opportunities opening up for Tollywood creators and actors. This pleasant association with Telugu entertainment enthusiasts will add to the wide range of content that the platform will host.

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