Guide to Diversity and Inclusiveness in Digital Marketing and Advertising

Adapt, a Welocalize company, publishes resources to help organizations create inclusive ad campaigns, virtual assistants, and websites.

NEW YORK, NY, USA, September 8, 2022 / — Has marketing entered the era of diversity? Today, creating a stellar product or providing a first-class service is no longer enough. Customers care more than ever about the ethics behind a brand and will make purchasing decisions based on factors such as diversity and inclusiveness. In fact, according to Deloitte’s 2021 Global Marketing Trends Executive Survey, 57% of consumers are more loyal to brands that commit to addressing social inequality in their actions.

To help organizations and their marketing teams address inequality and sexism in digital marketing and advertising and implement changes that promote inclusivity, Adapt, a welocalize company, produced a companion resource, “Digital Marketing The Age of Diversity?”.

Key information and takeaways from the guide include:

– Overview of key diversity and inclusiveness issues, including gender bias in AI, discrimination and sexism in advertising, and the rainbow.

– Four ways to avoid sneaky sexism in advertising and marketing.

– How industry-standard advertising practices unfairly flag content from various groups, including LGBQT+, BIPOC, and API.

– The basics of planning a successful strategy for diversity and inclusiveness in digital marketing and advertising.

– Plus, seven ways to make your website more accessible.

“Unfortunately, the marketing world is falling short. Inequalities based on gender, race, sexuality and disability are always apparent in digital marketing, and we do not openly address these issues or think about ways to address these issues,” comments Jon Greenhalgh, Director CEO of Adapt, a Welocalize company. “At Adapt, we want that to change, so we’ve created this guide to spark those sometimes difficult conversations.”

Brands must show they are inclusive, take a stand on issues that affect minorities around the world, and demonstrate the actions they are taking to help create a new world based on equality. To find out how, download the guide, free on registration, here.

About Welocalize

Welocalize, Inc., founded in 1997, provides innovative language services to help global brands reach audiences around the world in over 250 languages. The company provides translation and localization, language talent management, language tools, automation and technology, quality and program management services. Its range of managed language services includes machine translation, digital marketing, validation and testing, interpretation, multilingual data training and enterprise translation management technologies. Welocalize is ranked as one of the largest language service providers in the world by language industry intelligence firms CSA Research, Nimdzi and Slator.

About Adapt, a Welocalize company

Adapt, a multilingual digital marketing agency from Welocalize, helps meet the growing demand for integrated marketing and language services. Adapt has uniquely qualified expertise and a proven track record in helping global brands reach new markets through a combination of digital media and multilingual marketing services. They also provide strategy advice to support global content marketing.

Louise Law
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