Ramayan Interactive Voice Series Delivers Value-Based Lessons to Children

Summary

Viewers can ask questions that the characters and storyteller will answer

More than 35,000 children have already experienced the Interactive Ramayan series

Children aged 4 to 10 can now learn all about Ramayan with the help of an interactive animated series.

HiVoco, India’s first voice technology-based learning and animated story app for children, has launched an interactive Ramayan.

Television, books, or audiobooks provide one-way communication, and children tend to lose interest in things quickly. But they learn the most through conversation. Taking inspiration from this, HiVoco has interactive voice technology for the Interactive Ramayan series so that children not only watch, but also interact with the stories in the form of questions and answers.

The characters and the storyteller answer the child’s questions. In this way, the child learns and absorbs many aspects of the epic.

The campaign is called Shri Ram Se Seekha. This involves four video ads, radio ads, social media conversations, and engagement on the ground.

HiVoco is a two-way interactive voice platform where top teachers and storytellers from around the world deliver interactive content and quizzes to kids. HiVoco focused on creating a bank of popular stories from mythology, history and science for values-based learning.

So far, more than 35,000 children have experienced the Interactive Ramayan series. With the goal of reaching at least one lakh of children by the end of the year, the company plans to add more Ramayan stories and learnings in the coming months.

HiVoco was recently recognized as one of the top 3 innovative apps under #EkBharatShreshthaBharat campaign by the Ministry of Education and MyGov India, which launched an innovation challenge for Indian language learning apps .

The application is globally KidSafeTM certified and has more than 75,000 users. It is available on the Google Play Store in 22 countries.

Last updated on November 21, 2021


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