Westcon-Comstor obtains exclusive distribution rights from Symantec in North Asia
Westcon-Comstor, in partnership with Broadcom, has signed an exclusive Symantec Cybersecurity Aggregator agreement for the Small and Medium Enterprise (SME) segment in North Asia. Symantec resellers now have exclusive access to the customer segment covering China, Hong Kong, Taiwan, Macao, Korea, Mongolia and Brunei.
This follows Broadcom’s appointment of Westcon as an authorized distributor of the Symantec product line in Asia-Pacific, where they took over channel responsibilities for the security provider after its acquisition in mid-2019.
“This agreement marks an exciting new chapter for us and our SME partners across North Asia,” said Patrick Aronson, Executive Vice President of Asia-Pacific at Westcon-Comstor. “We are seeing huge demand in the area of cybersecurity and Symantec solutions are a perfect fit for our SMB customer segment. With Broadcom’s help, we’ll equip our channel partners with everything they need to succeed. »
Under this new agreement, Westcon will provide programs to Symantec partners with the goal of securing annual recurring revenue streams and unlocking new revenue streams for the channel.
One of these programs includes enhanced sales tools and growth-focused pricing options that will allow Westcon partners to deliver an enhanced user experience, enabling opportunities for growth and customer retention.
Additionally, Westcon will invest in activation and technical support so that partners can establish themselves as “trusted advisors” to deliver secure digital transformation initiatives and provide their end users with the best possible experience when they choose Symantec.
They will also leverage their Kuala Lumpur Technical Center (KLTC) to provide top-notch multilingual support to partners in the region.
Westcon will be fully supported by Broadcom Software to help partners promote and maximize the potential of Symantec’s cybersecurity solutions while providing strong margins and the ability to expand and upsell.
“I cannot stress enough how important the SMB segment is to the mutual success of Broadcom Software and Westcon,” said Cynthia Loyd, vice president of global enterprise, partner and commercial sales for Broadcom Software.
“Broadcom Software is committed to working with Westcon-Comstor to provide channel partner programs, sales tools, value-based pricing options, incentives, and multiple ways to fuel the growth of the SMB segment Together, we will work to build customer confidence in the Symantec brand by ensuring it remains the go-to choice for cloud security solutions.
Tags symanteccybersecurity technologyWestcon-Comstor