Lingoda Announces Appointment of New CEO

MIAMI, Sept. 15, 2022 (GLOBE NEWSWIRE) — Lingoda, one of the top online language schools in the world, today announced the appointment of Dominic Rowell as Chief Executive Officer. Starting September 6, Rowell will work closely with Lingoda’s management team, board and investors to realize Lingoda’s full potential and support the growth of the Berlin-based online language school. . Jens Steen, who served as interim chief executive as well as chief financial officer for the past three months, will retain his role as chief financial officer.

Succeeding Michael Shangkuan, who served as Lingoda’s Chief Executive Officer from August 2018 to May 2022, Dominic Rowell brings over 19 years of senior management experience and a proven track record of building brands, revenue and profitability in fast moving consumer goods (FMCG), retail and media.

Most recently, Rowell served as Chief Operating Officer at iQ Student Accommodation, one of the largest private purpose-built student accommodation (PBSA) providers in the UK, where he oversaw all aspects of proposal, marketing, pricing, technology and operations.

He previously held the positions of Group Executive Commercial Director (2018-2021) and UK & Ireland Commercial Director (2015-2018) at Vue International, the fifth largest cinema chain in the world and the second largest in Europe with operations in the UK and Ireland, Germany and Poland. , Italy, Netherlands and Denmark. At Vue, Rowell was responsible for on-screen content, e-commerce, pricing, B2B sales, retail and marketing within the Vue International group.

Previously, Rowell was Chief Customer Officer and Executive Director at Metro UK (2013-2015), and Managing Director (2010-2013) and Global Marketing Director (2008-2010) at Lonely Planet, where he led strategy, products, advertising, sales, e-commerce, marketing and digital media P&L.

“Dom’s long history of leadership, coupled with his experience as a global executive with operational experience in the UK, Europe, US and Australia, makes him an ideal fit for this role. look forward to working closely with Dom to ensure Lingoda makes an impact for all stakeholders, including Lingoda’s customers, our employees and society,” said Matt Goldberg, Chairman of the Board of Directors of Lingoda.

Working closely with Chairman Matt Goldberg and the Supervisory Board, Rowell will strengthen Lingoda’s position as one of the world’s leading learning companies.

“I am very happy to join the Lingoda team,” said Rowell. “I believe Lingoda has a fantastic business model, a talented management team, and a huge growth opportunity that uniquely positions it to capitalize on the ever-changing EdTech environment. I look forward to joining the team and rely on good foundations to recognize the full potential.”

Rowell holds a BA Hons in Politics from Durham University, UK. He lives in London with his family.


Lingoda is one of the best online language schools. Founded in Berlin, Germany in 2013, we provide convenient and accessible online language courses in German, English, Business English, French and Spanish to over 100,000 students worldwide. Our private small group and one-to-one lessons are taught by over 1,500 qualified native-level teachers. With nearly 550,000 courses available per year and accessible 24/7, our mission is to build bridges around the world through language learning. Visit the Lingoda website to learn more.


Susanne Borensen

International Public Relations Manager

[email protected]

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