Age of Learning and Rakuten Announce Joint Venture: Age of Learning Japan Co., Ltd.



LOS ANGELES & TOKYO – (COMMERCIAL THREAD) – Age of Learning, Inc., the leading electronics technology company for young learners and creator of ABCmouse Early learning academy, and Rakuten Group, Inc., Japan’s leading e-commerce company and a global leader in internet services that empower individuals, communities, businesses and society, today announced their agreement to form the Age of Learning joint venture Japan Co., Ltd. Building on Age of Learning and Rakuten’s existing relationship, the new company will accelerate the growth of ABCmouse English, known as “Rakuten ABCmouse” in Japan, to serve families across the country.

Designed by Age of Learning language learning experts and grounded in science learning, ABCmouse English teaches English to young children through engaging interactive activities. The program, which uses a unique and proven approach to language learning, helps children develop their English communication skills with 260 sequenced lessons and over 6,000 original videos, games, books and songs. The main features of ABCmouse English include:

  • An innovative application of speech recognition technology that allows children to improve their pronunciation by comparing themselves to a native speaker and working to improve their performance

  • A parent-friendly dashboard that makes it easy to track children’s progress in acquiring specific skills so parents can monitor and guide their children without speaking English themselves

  • An intuitive interface that allows children to navigate the program on their own

  • A rewards system that motivates kids to progress through structured lessons and to enjoy playing English teaching games and puzzles

“Rakuten’s unparalleled relationships with families will enable our joint venture to help children across the country learn English. Japan is a key international strategic market for us and an important pillar in our global expansion, ”said Paul Candland, CEO of Age of Learning.

“ABCmouse English offers unparalleled curriculum quality for preschool through elementary school learners, and our new joint venture demonstrates our commitment to bringing this world-class learning resource to as many families as possible across Japan, ”said Koji Ando, ​​managing director of the Rakuten group and senior. Vice President of Rakuten Investment and Incubation Company.

ABCmouse English is one of the newest additions to Age of Learning’s growing suite of educational products. Age of Learning’s research-proven early learning methodologies have made ABCmouse Early learning academy the first digital early learning program for families in the United States

For more information on ABCmouse English in Japan, go here.

About the learning age

Age of Learning, Inc. is a leading innovator in educational technology, creating engaging, research-proven digital learning programs that have helped tens of millions of children build a solid foundation for academic success. . The flagship product of Age of Learning in the United States, ABCmouse® Early learning academy, is the best education program for families with children aged 2-8. The company is growing globally, starting with its ABCmouse English language learning program, and expanding to serve schools with groundbreaking personalized and adaptive math and reading programs. For more information, visit

About Rakuten

Rakuten Group, Inc. (TSE: 4755) is a global leader in Internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has grown to offer e-commerce, financial technology, digital content and communications services to approximately 1.5 billion members worldwide. The Rakuten Group has more than 25,000 employees and operations in 30 countries and regions. For more information, visit


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