Regional label of Warner Music Asia Asian discs took its first step in Mongolia by signing rapper Mrs M.
Mongolia has boasted an active and vibrant rap culture for nearly two decades. The country has just over three million inhabitants.
In a statement on Ms. M’s signing, the label said, “She represents a new generation of Mongolian artists: multilingual and multicultural, with music blending traditional Mongolian sounds with modern hip-hop beats.”
Ms M broke through in 2017 with the viral hit Bang, which was released worldwide. She then released the hits Cash Cash, Goy Te and Sugar Daddy, all of which topped the local music charts.
Ms. M is one of the featured artists on Asiatic Record’s Asiatic.wav compilation project, a new series of EPs that spotlights Asia’s emerging hip-hop and R&B artists. His first release with Asiatic Records was Daughter Of Khan, a collaboration with American hip-hop super-producer Harry Fraud, which produced hits for major hip-hop artists such as Benny The Butcher, French Montana and Wiz Khalifa.
Mrs. M said: “I am so happy to join Warner Music and release my songs on Asiatic Records. Mongolia has always had a great hip-hop scene. It’s a small country, but I believe our music can reach a much larger audience. Although Genghis Khan lived over 800 years ago, we Mongols still carry his heritage with pride and to this day he is a national icon of inspiration and hope for us; so we are all children of Khan.
Jonathan Serbin, co-president of Warner Music Asia, said, “We are delighted to announce that Ms. M will join the Warner Music family. Asiatic Records was launched to provide a platform for the most exciting Asian hip-hop and R&B artists, and especially multilingual rappers, to help them reach markets across the continent and beyond.
“Ms. M embodies that special breed of musicians with unique voices who have dominated their home markets in Asia and are ready to go beyond their borders.”
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